Our public relations objectives within this campaign is to connect with our target audience on twitter, which includes loyal fans that are unable to experience the thrilling atmosphere of a major league game as a result of extenuating circumstances such as restrictions from the global pandemic, work, or location.
#Mlb mediacentral professional
To make it even more appealing to fans, the best tweets got their printed baseball from BP shipped right to the homes of the twitter users.Īs a PR professional with Major League Baseball, twitter is an important platform to focus on gaining attention from publics because much of the content that MLB posts, including constant updates on baseball news and general baseball conversation, is part of the fast-moving twitter feed. MLB partnered with Twitter to engage fans online by printing the best baseball related tweets on batting practice balls during the World Series. Especially as a result of Covid-19 restrictions and a shortened 2020 season, the new social media campaign strategy revolves around bringing the exhilarating feeling of being at a baseball game to fans at home.
MLB has a large online following consisting of a target audience that loves baseball content, but cannot necessarily make it to many baseball games and events. Major League Baseball has come up with a new tactic to engage their online audience and spread the word about the exciting nature of the game of baseball.
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